About Advocate Art.

Advocate Art was founded in 1992, with a group of illustrators who liked the idea of having an agent but not the other things that often came with that. We call our ethos four “F.A.C.T.s”: Fairness, Ability, Creativity and Trust. It’s about doing the right thing and being with the right people. We think our principles set us apart from conventional agencies, sticking to them has meant we have attracted the most creative illustrators and artists who in turn attract (with a little help) the best clients.

The people we represent are perfectly able to conduct their own affairs but like working with Advocate Art because we offer value to them in the services we provide. Clients are assured that we represent artists that are like-minded professionals, pre-vetted and able not only to get the job done without fuss, but also to surpass expectations.

It’s their choice to be with us, we have a high retention rate - with the most popular artists in our group being with us from the start!

We were one of the first Agencies to give direct client contact with our illustrators, allowing creativity to flow without being diluted in translation. We were one of the first to offer re-sales as an important secondary income to artists. Now we have gone beyond that too, with the development of an on-line portal - ARTicle which enables artists to have transparency into the back office functions of the business, such as royalty management and credit control, amongst other things.

Business is all about relationships, which is why we have a very high artist to agent ratio, clients often use us as artistic advisors, project managers as well a trend forward resource for pre- qualified talent.

It is for these reasons that Advocate Art has become the largest illustration agency around and I’d like to think one of the most respected but- we understand we didn’t get that way by acting like the biggest. Come and find out for yourself...

Meet the Agents

Kate Johnson

Kate Johnson

I started at Advocate as an intern whilst studying children's book Illustration at Brighton University, which was 12 years ago. I have seen and been instrumental in the agency's success and growth over that time, developing and strengthening its key client and artist relationships.

I am the Senior Agent so a large part of my time is to use my experience and knowledge of the industry to help commercially focus the Agent team. The week starts with a Monday sales meeting (including the New York office via Skype), coordinating our sales effort, discussing industry requirements and how we can fulfil them.

I direct our sales resources towards forthcoming trade shows and sales trips and by organising marketing material such as our Heads Up and Mag catalogues. It's my role to really tune into the needs of our core markets; Book Publishing; Greeting Cards, Stationary and Gifts; as well as Home Decor, Ceramic and Fine Art publishing. I coordinate our marketing efforts using all the tools available including social media, PR, advertising, mailings and of course face-to-face meetings.

The artists expect their Agent to be getting their portfolios out there, and I make sure we do.

Hannah Abbo

Hannah Abbo

I graduated from Cambridge with a degree in History of Art and joined Advocate in 2009. Initially an intern, I then worked as an in-house illustrator helping out on a project another artist couldn't complete. I learnt straight away that every project at Advocate was a team effort, and no one was left to flounder on their own.

Advocate has always had a strong presence in America, yet in 2014 I open the New York Office right in publishing land on 34 street, our Surrey location - with quick access to the M25, makes it easy for our agents to catch up face-to-face with our European clients from London to Oxford, Paris to Moscow.

As Advocate expands into new territories and markets, our exposure to global trend information continues to grow too. One of the key roles of Advocate's agents is identifying themes that are set to influence the children's book market, greeting card design and commercial decorative arts. Reference collected during international trips, client briefings and trade shows is relayed to our artists through a private resources blog. I also create mood boards from this information, cementing what can sometimes be an overwhelming amount of reference into key looks and trends. This resource, along with the invaluable client feedback we share with our artists, mean Advocate's freelance illustrators are always tapped in to the global market.

Natasha Harding

Natasha Harding

As a creative myself, graduating from University after studying illustration and having a freelance career, I have a good depth of knowledge and empathy for the amazing artists we represent here at Advocate. I am passionate and proud to be able to present their amazing work to our clients and to work through a project as a team until you see it published and ready to share with the world! I like to think of Advocate as more then just an agency, but as a collective family working towards goals we all share, and finding the perfect fit between artist and publisher.

The Collaborate Agency is the team that we work with to develop and produce new story ideas sourced from artists, writers and even staff. Collaborate has been highly successful worldwide, selling entire stories written and illustrated by the artists we represent. I am pleased to take a more senior role in this area to secure deals on their behalf. We believe that it's really important for an artist to take ownership of his or her own content, in order to take the next step from being a hired hand, to a creator of content.

Ghislaine Gayyo

Ghislaine Gayyo

After graduating from Northumbria University with a degree in Graphic Design and Illustration in 2015 , I am delighted to have joined Advocate and for the opportunity to contribute my skills to its expanding business in Europe.

Lisa Musing

Lisa Musing

I was born in France and grew up near Paris where I was exposed to a lot of different cultures and art. After trying many things such as the piano, the guitar, the flute, the violin, acting, singing, dancing, pottery and wood working, I came to the (sad) conclusion that I would never be an artist and decided to work with artists instead.

So for the past 20 years, I have worked with amazing musicians, composers, dancers, actors, writers and illustrators all over the world and I truly enjoy it everyday! I have met amazing people and seen astonishing art and performances, which keep me curious and open-minded, and makes me feel really lucky and privileged.

Now that I am based in NYC, my to do list has been getting longer and longer everyday, and I am very happy to be working with the Advocate team and all the great illustrators we represent!