I started at Advocate as an intern whilst studying children's book Illustration at Brighton University, which was 12 years ago. I have seen and been instrumental in the agency's success and growth over that time, developing and strengthening its key client and artist relationships.
I am the Senior Agent so a large part of my time is to use my experience and knowledge of the industry to help commercially focus the Agent team. The week starts with a Monday sales meeting (including the New York office via Skype), coordinating our sales effort, discussing industry requirements and how we can fulfil them.
I direct our sales resources towards forthcoming trade shows and sales trips and by organising marketing material such as our Heads Up and Mag catalogues. It's my role to really tune into the needs of our core markets; Book Publishing; Greeting Cards, Stationary and Gifts; as well as Home Decor, Ceramic and Fine Art publishing. I coordinate our marketing efforts using all the tools available including social media, PR, advertising, mailings and of course face-to-face meetings.
The artists expect their Agent to be getting their portfolios out there, and I make sure we do.