Noopur is a children’s illustrator and a surface patterns designer based in England. She began her career in India as an in-house textile designer at a large soft furnishing company where she created art for a variety of home furnishing products serving global manufacturers and retailers. She went on to become the creative head of a design studio leading a team of designers. Over the years, she realised her natural inclination towards children’s art and since than pursuing this passion to create colourful whimsical art for children’s market.
After the birth of her elder son in 2008, she started her own studio in Manchester to provide illustrations and surface pattern designs. Her cutesy style and use of bright colours quickly won her work from business ranging from children’s books, wall art and gifts to tableware, storage and home décor.
Some of her clients include Target, Hobby Lobby, Creative tops, Harrods, Priddy books, WHS Smith, American Greetings, Arcturus Publishing Limited, Ballon Media and YoYo Books, Kaleidoscope.
Her creative inspiration comes from simple things around her like art, food, nature or going to parks and museums with her boys or visiting local craft markets, bookshops and cafes.
Most of Noopur's work starts with a pencil sketch and then rendered on the Mac in Adobe Photoshop. She uses a lot of traditional sketching and painting skills to help influence her digital work. Her rich experience of working with in textiles industry brings a lot of textures, patterns and embroidery details to her illustrations.
If she wasn’t an illustrator, she would definitely have been a baker and confectioner.
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