Making Our Mark at Atlanta Market Feb 08 2024

Samples and spotted

On Jan 16th, New York agent Vickie Savanella hopped a plane to Atlanta, GA to attend one of the largest trade shows in the gift, home furnishings, and design industries! Atlanta Market is home to thousands of vendors spread throughout three buildings and 16 floors of showrooms. The show is open to buyers and industry professionals from around the world to meet and showcase available and forthcoming products. 

Vickie had the pleasure of seeing many Advocate illustrators' work displayed on every day and seasonal products throughout the show. She met with an array of current and new clients to show our latest licensing portfolios and had an overwhelmingly positive reception. This will surely result in more industry recognition for our talented illustrators, as well as expansions into new product categories and new client relationships that we look forward to cultivating in the coming months as they begin to place their spring orders.

In addition to many successful meetings, seeing the expansive and elaborate showroom displays gave us the opportunity to do some valuable trend forecasting to share with our illustrators. This has already proven helpful in order to provide our licensing illustrators with inspiration and insight into what's selling and how it is being applied to products. 

We expect to see lots of fun and trend-forward designs emerging from our illustrators in the next few months as artists have a chance to create new designs based on Vickie's findings and we can't wait to get them in front of our fantastic clients!

Advocate Art illustration agency specializes in art licensing and children’s book illustrations. Based in London, Seville, New York, L.A., and Singapore, we represent leading illustrators who produce children's and decorative work to commission or license.