London Book Fair 2024! Mar 19 2024


Another year begins and another fair under our belts... and what a belter it was!

London Book Fair 2024 saw the UK agents assemble from the five corners of the country for 3 days of jam packed client and artist meetings. Fueled by our fantastic, fresh folio’s, an illustrative twinkle in our eye and a grande coffee or two!

A few take away’s from the team: Across the board we saw a continued interest and championing of artist/author heritage with a particular interest in representing stories from diverse and unique backgrounds - from voices in the Welsh valleys to heritage tales from China. We’ve seen a continued growth in interest in Graphic Novels and Comics with many publishers beginning to find their feet and looking to step the arena for the first time. Styles with a more traditional approach were also having lot of attention - collage, painting, texture, mark-making - the ‘timeless’ and tactile! Perhaps a backlash to our digital age? Tales of ghosts, ghouls, aliens, folktales and mythical creatures were all lurking in the shadows too…Beware the unknown!

Our biggest take-away though was, of course, seeing Ela Smietanka's “Mula”, life-size and rubbing shoulders with absolute children’s books titan’s, Elmer and The Gruffalo! We’re in good company! Bonus points if you spied a particularly exciting poster for a title in Little People Big Dreams series from our aritist Borghild Marie-Fallberg over on the Quarto stand... one for the Swifities out there!

Here's to next year!

Advocate Art illustration agency specializes in art licensing and children’s book illustrations. Based in London, Seville, New York, L.A., and Singapore, we represent leading illustrators who produce children's and decorative work to commission or license.