New Market Trends - Debbie Edwards Feb 15 2019

Licensing Trends

It's February, the month of love, hearts and flowers! But it's also time for a new Market Trends update! As an agency, we're always on the look out for the next IT thing, and whilst we're on the look out and comp shopping, we also like to hear from our artists about what they're spotting too, and what inspires their illustrations. This month, we asked Debbie Edwards, one of our top Art Licensing artists, whose artwork has been so popular for Greeting's Cards, Notebooks, Stationery, Wall Art and many more products! Debbie's eye-catching contemporary designs, filled with bright colours and delicate detail have been perfect for Birthdays, Easter, Christmas, Mother's Day and so many more occasions. 

Want to find out what inspires the magic behind her beautiful illustrations? Have a read through the short Q&A below, and scroll through the images above. You can see more of Debbie's stunning illustrations by visiting her online Advocate portfolio. If you think Debbie would be suitable for an upcoming commission or range, be sure to get in touch with one of our artist agents

1). What are your main sources of inspiration?
Nature is my biggest inspiration, which probably came from growing up on a farm, being surrounded by lots of animals and the beautiful countryside. I usually raid my Mum’s garden for cuttings, but also enjoy going to Heronswood House and walking to the Royal Botanic Gardens Victoria, for sketching and taking photos. 

I love ethnic patterns and will often look over my travel photos of the Middle East, Africa and Europe for inspiration, there is nothing like travelling to ignite the creative spark. When I lived in London for 6 years, I’d spend many winter weekends in the art galleries of England and Europe, seeing paintings I’d idolised in books growing up, particularly the Pre-Raphaelites and the work of William Waterhouse and Gabriel Rossetti. I also got to see the beautiful paintings by Charles Burton Barber, (my Great Grandfather’s Uncle) who mostly painted portraits of children and animals, including Queen Victoria and her family.


2). Where do you look for upcoming trends?
My favourite places for trend spotting are: Pattern Bank, Print and Pattern blog, design sponge, Liberty London and designers guild. For Australian trends I subscribe to: The design files and Frankie magazine.

3). What do you think will be the next big colour of the year?
I’ve seen lots of warm summery colours; vermillion, crimson and rust, then some bright primary colours came in, so perhaps we are headed to the complementary opposite hues of indigo, teal…I’ll choose deep jade.

4). We've had llamas, hedgehogs, and sloths, but what do you think will be the next trending animal?
I’ve been spotting exotic birds and animals with striking markings, so I feel the one we might be seeing more of is the zebra.

5). What is your studio space like? Are you more of a morning worker or a night owl? 
My studio is very bright and colourful with lots of orange, lime green and pink…colour makes me really happy and I can’t live without it. I am definitely a night owl, I’d stay up all night and work if I could.

6). How do you decorate your studio walls?
I have 3 of my fashion prints with very bright backgrounds and hand carved mandalas on my studio walls. I love having decorative pieces around me and collect hand painted Indian enamel tinware to put my paint brushes and bits and bobs in.

7). What has been you're favourite trending animal thus far?
My favourite has been the flamingo, I love that nature chose salmon pink for the colour of this bird.

8). Do you feel that certain trends take off in different parts of the world?
I think there are localised trends that resonate with each country, for example an Australian flora trend has been really popular here, but I have also seen Australia’s Silver Dollar gum leaf featuring in many bridal bouquets globally. Some trends I feel may still be more popular in some parts of the world than others, but with so much sharing via social media, the world seems like it’s becoming smaller and trends are probably spreading more easily. I think artists don’t necessarily always follow trends, but also like to give a unique spin on something and sometimes they just want to dance to the beat of their own drum.