Vickie takes on Toy Fair New York 2025! Mar 06 2025

It's trade fair season, and our wonderful US-based agent Vickie spent a couple of days at Toy Fair New York, meeting with game, puzzle and novelty clients from across the US. Not only did Vickie catch up with many of our existing clients to discuss trends and share our brand new portfolio (which clients were very excited about), she also had the pleasure of seeing many of our artists' work displayed in the booths.

Clients had some great feedback and insights to share, in particular that fantasy-focused games are continuing to grow in popularity within the market. It appears that Highland cows might be becoming a favourite subject matter in future games and ideas too, so keep an eye out for Scottish cattle!

Vickie was also able to walk the floor and meet a lot of new people and companies, and even managed to attend a few panel discussions on licensing trends and how to bring artwork to life for products.

Here are a few photos from her time there, celebrating artists' successes and sharing encounters with well-known mascots!

If you're looking for your next game, puzzle or novelty artist, reach out to your agent today!