Hey, I'm Andreea Schmidt, an illustrator based in Swaffham, Norfolk, UK, with a whimsical and decorative style that boasts vibrant color palettes and a vintage aesthetic. Specializing in botanical and animal subjects, I meticulously infuse detail and texture to add narrative depth to my work. My digital process in Procreate incorporates textures mimicking traditional media like gouache and watercolor, marrying digital freedom with classic illustration's tactile quality. With a decade-plus background in Art Direction, branding and design, I approach each piece with a strategic perspective, ensuring it not only tells a story but also serves clients' commercial goals flawlessly.

My unique signature style marries vintage-infused whimsy with lush botanical patterns and characterful fauna, rooted in historical aesthetics and fantastical inspirations. I excel at blending digital media with traditional textures, creating a distinct, rich finish. Beyond illustration, my passions for ceramics, reading fantasy and history, and nurturing nature influence my art, drawing inspiration from the beauty of the English countryside. This direct interaction with flora and fauna fuels my commitment to crafting beauty derived from the natural world, enriching my illustrations with authenticity and charm.

I've proudly showcased my work in various campaigns and projects, including illustrating children's books and developing branding for Romanian companies. Notably, my collection inspired by Romanian folk stories graces souvenirs in Romanian airports. My artistic roots in formal training and self-directed skill development, complemented by a degree in Interior Design and Art Director experience, infuse a strategic and creative balance into my work. Ultimately, I aspire to be remembered as an illustrator who brings whimsy, joy, and beauty into the commercial world, merging traditional elegance with contemporary design to create visually captivating stories that resonate with viewers.